Homepage Makeover

It may be a more recent trend, but I have noticed a lot of companies redesigning their homepages.  Not a full  fledged site redesign, just a new homepage look.  It does make a lot of sense.  The homepage of any website is Read more

Quality Visitors

The conversation comes up from time to time as to what is better with online marketing; quality visitors or quantity of visitors.  I guess this all depends on what type of goal the organization has in mind for their online marketing effort. Read more

Conversion Conversation

The word "conversion" is as important to an internet marker as "sale" is to a sales associate.  However, some online marketers see don't truly understand the importance of conversions.  Let's break it down real simple.  A conversion is some Read more
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Homepage Makeover

It may be a more recent trend, but I have noticed a lot of companies redesigning their homepages.  Not a full  fledged site redesign, just a new homepage look.   Read more

Posted on March 15, 2012 in Marketing, Usability, Web Design Leave a comment

Quality Visitors

The conversation comes up from time to time as to what is better with online marketing; quality visitors or quantity of visitors.  I guess this all depends on what type of goal the organization has in mind for their online marketing effort.  So this answer can go into several different directions depending on the marketing strategy.   Read more

Posted on March 7, 2012 in Analytics, Marketing Leave a comment
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