Conversion Conversation
The word “conversion” is as important to an internet marker as “sale” is to a sales associate. However, some online marketers see don’t truly understand the importance of conversions. Let’s break it down real simple. A conversion is some form of action outlined by an organization in relation to their website.
Using Analytics
Proper understanding of website analytics can help identify just how users are interacting with your website. This knowledge can help your improve your online marketing skills. Why? Proper understanding of website analytics can help identify online trends.
Keyword Optimization
Starting to optimize your landing page for search engines can be a very difficult task. If your pages are already built, it can be even more difficult. I like to think of SEO as the foundation for a good solid house.
Too Much Content
Let me just put some things in perspective for a minute, which means some random yet credible thoughts coming. We are an on demand society. We get what we want when we want, as quickly as possible. Look at Netflix, Amazon, FedEx, I mean come on. We don’t even have to watch commercials anymore on [...]
Tracking Print?
This has been such a pet peeve of mine and I cannot tell you the number of arguments I have had with company GM’s about the importance of advertising numbers. I think it basically boils down to two different things: comfort and ignorance.
Don’t Make Me Think
The importance of observing users navigation through a website, or website usability, is becoming more and more valuable to a company’s ROI. It can answer different questions pertaining to the organizations online service. What time of day did people access your company’s website? What other computer activities were completed before or after users accessed the [...]
The Spider’s Apprentice
Search engine optimization and marketing are always a hot topic within the digital world. What I find most interesting is that though the internet Technology has evolved through the years, the basis of search engine marketing remains the same. For example, The Spider’s Apprentice is a website created many years back and markets itself as [...]