It may be a more recent trend, but I have noticed a lot of companies redesigning their homepages. Not a full fledged site redesign, just a new homepage look. It does make a lot of sense. The homepage of any website is Read more

The conversation comes up from time to time as to what is better with online marketing; quality visitors or quantity of visitors. I guess this all depends on what type of goal the organization has in mind for their online marketing effort. Read more

Conversion Conversation

The word "conversion" is as important to an internet marker as "sale" is to a sales associate. However, some online marketers see don't truly understand the importance of conversions. Let's break it down real simple. A conversion is some Read more

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Analytics

Quality Visitors

Posted on March 7, 2012 in Analytics, Marketing Leave a comment

Using Analytics

Proper understanding of website analytics can help identify just how users are interacting with your website. This knowledge can help your improve your online marketing skills. Why? Proper understanding of website analytics can help identify online trends. Read more

Posted on February 21, 2012 in Analytics Leave a comment

Tracking Print?

This has been such a pet peeve of mine and I cannot tell you the number of arguments I have had with company GM’s about the importance of advertising numbers. I think it basically boils down to two different things: comfort and ignorance. Read more

Posted on February 12, 2012 in Analytics 6 Comments