It may be a more recent trend, but I have noticed a lot of companies redesigning their homepages. Not a full fledged site redesign, just a new homepage look. It does make a lot of sense. The homepage of any website is Read more

The conversation comes up from time to time as to what is better with online marketing; quality visitors or quantity of visitors. I guess this all depends on what type of goal the organization has in mind for their online marketing effort. Read more

Conversion Conversation

The word "conversion" is as important to an internet marker as "sale" is to a sales associate. However, some online marketers see don't truly understand the importance of conversions. Let's break it down real simple. A conversion is some Read more

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SEO & SEM

Keyword Optimization

Starting to optimize your landing page for search engines can be a very difficult task. If your pages are already built, it can be even more difficult. I like to think of SEO as the foundation for a good solid house. Read more

Posted on February 17, 2012 in SEO & SEM Leave a comment

The Spider’s Apprentice

Search engine optimization and marketing are always a hot topic within the digital world. What I find most interesting is that though the internet Technology has evolved through the years, the basis of search engine marketing remains the same. For example, The Spider’s Apprentice is a website created many years back and markets itself as a Helpful Guide to Web Search Engines. Read more

Posted on February 11, 2012 in SEO & SEM Leave a comment