Key Concepts


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Resume
Written by Mark Pappalardo   

Modern Pest Services — Brunswick, ME

Locally owned and operated pest control company located throughout New England


Marketing Manager, 2008 to Present

Key Responsibilities:

  • Managing a marketing strategy within a budget of $400,000
  • Supervising the development of a new company website and corporate re-branding
  • Strategically placing media buys for radio and television based off of current market saturation
  • Increasing web traffic over 22% in 2009
  • Creating and tactically bidding on first position yellow page advertisement
  • Writing employee standard operation procedures (SOP) to increase job efficiency and accuracy
  • Building new partnerships and developing promotional strategies for current markets

 

JOBSINME.COM — Westbrook, ME

The number one local online job board in Maine.

 

Marketing Communications Specialist & Designer, 2007 to 2008

Key Responsibilities:

  • Organized state by state informational seminars and webinars; which includes generating the presentations, tracking attendees, and providing sales with new leads
  • Developed and implemented numerous company-wide SEO "Best Practices" policies/documents
  • Designed and published monthly email newsletters sent to over 100,000 subscribers
  • Coordinated between venues, attendees, and field market reps to help increase close rates
  • Created custom designed web  within our websites (HTML, CSS)
  • Researched and implemented new software

 

WCSH6 — Portland, ME

Director & Graphic Designer, 2003 to 2007

 

WNAC-64 FOX Providence — Providence, RI

Account Executive, 2002 to 2003

 

WPRI 12 — Providence, RI

Graphic Artist & Production Associate, 2001 to 2002