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Written by Mark Pappalardo
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Modern Pest Services — Brunswick, ME
Locally owned and operated pest control company located throughout New England
Marketing Manager, 2008 to Present
Key Responsibilities:
- Managing a marketing strategy within a budget of $400,000
- Supervising the development of a new company website and corporate re-branding
- Strategically placing media buys for radio and television based off of current market saturation
- Increasing web traffic over 22% in 2009
- Creating and tactically bidding on first position yellow page advertisement
- Writing employee standard operation procedures (SOP) to increase job efficiency and accuracy
- Building new partnerships and developing promotional strategies for current markets
JOBSINME.COM — Westbrook, ME
The number one local online job board in Maine.
Marketing Communications Specialist & Designer, 2007 to 2008
Key Responsibilities:
- Organized state by state informational seminars and webinars; which includes generating the presentations, tracking attendees, and providing sales with new leads
- Developed and implemented numerous company-wide SEO "Best Practices" policies/documents
- Designed and published monthly email newsletters sent to over 100,000 subscribers
- Coordinated between venues, attendees, and field market reps to help increase close rates
- Created custom designed web within our websites (HTML, CSS)
- Researched and implemented new software
WCSH6 — Portland, ME
Director & Graphic Designer, 2003 to 2007
WNAC-64 FOX Providence — Providence, RI
Account Executive, 2002 to 2003
WPRI 12 — Providence, RI
Graphic Artist & Production Associate, 2001 to 2002
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