It may be a more recent trend, but I have noticed a lot of companies redesigning their homepages. Not a full fledged site redesign, just a new homepage look. It does make a lot of sense. The homepage of any website is Read more

The conversation comes up from time to time as to what is better with online marketing; quality visitors or quantity of visitors. I guess this all depends on what type of goal the organization has in mind for their online marketing effort. Read more

Conversion Conversation

The word "conversion" is as important to an internet marker as "sale" is to a sales associate. However, some online marketers see don't truly understand the importance of conversions. Let's break it down real simple. A conversion is some Read more

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usability

Too Much Content

Let me just put some things in perspective for a minute, which means some random yet credible thoughts coming. We are an on demand society. We get what we want when we want, as quickly as possible. Look at Netflix, Amazon, FedEx, I mean come on. We don’t even have to watch commercials anymore on TV with a DVR. Read more

Posted on February 13, 2012 in Usability Leave a comment

Don’t Make Me Think

The importance of observing users navigation through a website, or website usability, is becoming more and more valuable to a company’s ROI. It can answer different questions pertaining to the organizations online service. What time of day did people access your company’s website? What other computer activities were completed before or after users accessed the on-line service? Read more

Posted on February 11, 2012 in Usability 1 Comment