Proper understanding of website analytics can help identify just how users are interacting with your website.  This knowledge can help your improve your online marketing skills.  Why? Proper understanding of website analytics can help identify online trends.  For example, how long does a user spend on your site that links from Facebook?  How many users purchase a product off your site that came there through your email marketing?  It is basically a real-time usability study, which to me, is very fascinating.  You will always here me speak of the importance of proper tracking and understanding of website analytics.  However, I found a great blog post that explains it very well that I thought I would share.  If none of you are familiar with HubSpot, they are a great online resource especially in terms of SEO, analytics, and usability.  Being an avid reader of their blog, they recently posted an article  9 Ways to Make Your Marketing Analytics Actionable.  It truly goes into great detail surrounding the ways proper monitoring of your websites analytics can help improve your marketing efforts.

Click here and read it for yourself.